“

“We worked with anonymized aggregated data to analyze usage trends,” Counts says. “We did not look at individual tweets because the goal was to map out characteristics of social-media mood expression. We were interested in discovering how often different types of moods were expressed, activity rates, and participatory patterns such as conversational engagement and information sharing. We achieved large-scale validations of what we knew of human moods, based on psychology literature, and also ran into quite a few surprises.”

One surprise was that, out of the 203 different moods, negative moods appeared more frequently than positive moods and covered a wider range of mood expressions. Furthermore, negative moods were usually of mid-level activation. Positive moods were less frequent than negative and represented a smaller range, but they tended to have high-level activation: words such as “win,” “happy,” and “ecstatic”occurred frequently.

”

From “In the Mood for Social Media”

Via Microsoft Research Labs

[Disclosure: Microsoft is a client of Performics, my employer]

“We as a human society – and this is especially true of the Western hemisphere – have in the past thirty years focused very much on profit and very little on care – care for others, society, and also nature. And there is a need to return to this balance… For if a capitalist system is to function – and I think it is the best system that people have come up with so far – then the balance between profit and care must truly be preserved.”

Jan Muehlfeit, the Chairman of Microsoft Europe

[Disclosure: Microsoft is an Edelman Client]

And if you’re not reading OWNI, you need to be. 

Source owni.eu